Ebi Dogaheh

MSc in Digital Marketing

Critical thinking to develop engaging content for web-based user experiences and provides training in the tools and techniques used for web design and development.

Project Management

Key concepts and trends associated with e-commerce and e-business. Applying tools, techniques and best practices in digital marketing.

BSc in Architecture

A critical practice that applies knowledge of process, skills, tools, deliverables, and techniques to project activities.

Director of Marketing

• Digital Marketing & Brand Strategy: Spearheading digital marketing initiatives, crafting and executing a strategic plan that amplified the company's vision and mission, achieving a 35% boost in leads within six months.
• Advanced Data Analytics: Leveraging advanced analytics to identify key market trends, leading to the successful launch of a new market segment in the Far East, achieving a 15% market share within the first year.
• Data Segmentation: Harnessing customer data segmentation to tailor marketing messages, resulting in a 35% higher conversion rate for personalized campaigns.
• Email Marketing: Implementing A/B testing on email campaigns, enhancing open rates by 25% and click-through rates by 30%, significantly boosting customer engagement.
• SEO & Content Strategy: Leading SEO, SEM, and PPC campaigns, utilizing Google Analytics for optimization, resulting in a 38% increase in page views and the successful publication of over 35 articles on leading media platforms.
• Social Media & Community Engagement: Revitalized the company's Instagram, growing the follower base to 80,000 and generating 12,000+ leads, which contributed to a 25% increase in profitability.
• CRM & Process Optimization: Developed a bespoke CRM system tailored to immigration programs, significantly enhancing operational efficiency and client management processes.
• Project Management: Implemented task management software, streamlining project workflows and enhancing team productivity across business functions.
• Marketing Automation: Utilizing Marketo and HubSpot for automated marketing campaign management and developing email nurturing programs to enhance the sales pipeline.
• Sales Funnel: Creating sales funnels for different immigration programs, training the sales team, and designing and implementing an appraisal system to audit performance and improve business development leads.
• Cost Management: Led a strategic overhaul of marketing and business operations, achieving a 40% reduction in marketing costs within a year through data-driven budget reallocation and operational efficiencies.
• Document Management: Designing and implementing an advanced cloud-based electronic document management system.
• Website Development: Designing WordPress websites based on competitive research and implementing an on-page and off-page Search Engine Optimization strategy.
• Learning Management System: Creating an online educational platform utilizing Moodle, the most advanced Learning Management System.
• Business Plan: Administering the development of comprehensive business plans.
• Mobile Application Development: Designing iOS and Android mobile applications and distributing them on major application markets such as Apple’s App Store and Google Play.

Project Manager

• Coached a team of 40 contributors in teaching the artificial intelligence behind Google's search engine, improving its performance through sophisticated machine learning processes.
• Managed team leaders on the Google Knowledge Graph project, which covered 570 million entities and 18 billion facts, aiming to "Reshape the web."
• Compiled and edited various detailed guidelines in multiple languages for use by contributors.
• Supervised a team of Ad Quality Raters, responsible for providing feedback on the quality and content accuracy of advertisements on Google.
• Oversaw highly trained Search Quality Evaluators, rating the quality of web pages.
• Took initiative in revamping quality assurance policies and procedures, significantly enhancing operational efficiency.
• Played a key role in revising a localization strategy for Google’s localization project, addressing regional preferences and language complexities, leading to a 25% increase in user adoption.
• Applied strong leadership talents in interviewing job applicants, training new hires, and fostering a cohesive work environment among team members.
• Acted as the primary point of contact for stakeholders, providing regular updates and managing expectations effectively.
• Led strategic planning sessions to align project goals with Google's broader objectives, ensuring cohesive progress and cross-departmental collaboration.
• Implemented advanced data analysis techniques to monitor project performance, identifying key trends and insights that guided decision-making processes.
• Coordinated with international teams to ensure global standards and practices were uniformly applied, fostering a cohesive approach to project execution across different regions.
• Developed and maintained project timelines and milestones, using project management tools to track progress and ensure timely completion of objectives.
• Facilitated regular team meetings and workshops, fostering open communication, brainstorming, and problem-solving to overcome project challenges and encourage innovation.

Marketing Account Manager

• Developed unique marketing strategies for diverse industries, aligning with specific business objectives.
• Enhanced client connections, leading to increased satisfaction and retention by 30% and 25% respectively.
• Managed B2B & Enterprise account processes, ensuring client satisfaction and smooth operations.
• Partnered with corporations to transform marketing into revenue-generating activities with HubSpot and Marketo.
• Executed over 25 comprehensive business plans for global clients, guiding strategic growth.
• Conducted market trend research to inform sales and marketing strategies.
• Implemented a Knowledge Management system for improved consultant collaboration.
• Led teams to deliver projects on time and within budget, ensuring quality and collaboration.
• Contributed significantly to strategic planning, converting insights into actionable marketing strategies.
• Managed marketing campaign budgets for optimal resource allocation and ROI.
• Provided training and mentorship to enhance team skills and professional development.
• Analyzed and reported on campaign performance for continuous client improvement.
• Pursued innovative service delivery methods, staying ahead of industry trends.